Friday, March 24, 2006
'What size is your "carbon footprint"?' Who cares?
BP (which used to be "British Petroleum," but the company seems ashamed of that name, now) has been promoting itself with two commercials lately: one promoting ethanol; the other making people feel stupid because they don't know the size of their "carbon footprint."
I didn't care until the final tag's finger-wagging moralism: "we can all do with less."
My score? Twelve tons of CO2 Sounds pretty impressive, huh? But no! That's "less than the US avg of 18.52." I'm so ashamed!
Well, turns out I can redeem myself: all I have to do is go get an SUV--hoohah!
(Now, just so you know; I'm not against moralism; I'm just against moralism in service to a neo-pagan superstition.)